home - Argine srl

Casa is an emotional space made up of memories, scents and passions.

An aperitif that combines Art Nouveau aesthetics with Venetian tradition

The core subject of the home and family life, becomes nature.

The love for coffee of the populations that cultivate it turns into artistic expression.

The fascinating organic aesthetics of 3D printing for a unique item.

Everything must be pursued with passion and dedication.

ARGINE IS AN ITALIAN

advertising agency that develops

integrated communication

projects for the world of

design, fashion, beauty

and food. The company

philosophy is contained

in its name: to give

form to substance

in order to

convey its

value.

A.T. 22

natural phenomena

Packaging design for the well-being Water line.

plumage

Design of the Montelvini premium bottle meant exclusively for large-scale distribution.

to the soul

Calligraphic performance by artist Luca Barcellona.

dolomit

Design of a coffee cup inspired by the aesthetics of 1950’s Italian design.

to be smart

Creation of a new kitchen concept.

sound design

Design of a new interior lamp inspired by the aesthetics of brass instruments.

fle-x

Photo shoot for a Up to You Anthology purse.

solid identity

Bristot rebranding.

beauty

Photo Shoot for Dolomia Make-up and Skincare.

balda AQ

Design of a new bottle dedicated to Italian haute cuisine.

sospesi nel tempo

Advertising video and press campaign.

This is not just...

Goal Design of the new Mionetto campaign.

Concept It’s not just Prosecco: it’s Mionetto. This is the soul of the communication of the Valdobbiadene brand, which we wanted to enhance by evoking its distinctive and unmistakable features: the land, the oblique label and the shapes of the bottle.

Design We wanted to show the idea behind the new campaign by literally giving life to the advert within the short film; surrounded by books – some of which show the Valdobbiadene landscape – and magazines, a hand draws the shapes of the bottle, the outline of the label and finally the claim which, a few seconds later, will reappear in its definitive printed form.

category: Film

client: Mionetto

year: 2014

fm333

Identity project for the launch of a new Montelvini product.

open project

Design study of a new home concept.

texture

Photo shoot for Make-up and Skincare products.

kitchen-tools explosion

Concept and photo shoot of kitchenware.

amber soul

New Bristot packaging for retailers and Horeca.

caratteri nobili

Brand identity for San Osvaldo winery.

natural phenomena

plumage

to the soul

dolomit

to be smart

fle-x

sound design

solid identity

This is not just...

Goal Realizzazione del video di presentazione della nuova campagna stampa Mionetto.

Concept Non si tratta soltanto di Prosecco: è Mionetto. È questa l’anima della comunicazione del brand di Valdobbiadene, che abbiamo voluto esaltare evocandone i tratti distintivi e inconfondibili: il territorio, l’etichetta obliqua, le forme della bottiglia.

Design Abbiamo voluto mostrare il pensiero dietro la nuova campagna dando letteralmente vita all’adv all’interno del breve filmato: circondata da volumi – alcuni dei quali mostrano il paesaggio di Valdobbiadene – e riviste, una mano traccia le forme della bottiglia, l’outline dell’etichetta e infine il claim che, pochi secondi dopo, riapparirà nella sua forma stampata e definitiva.