Concept & Design The minimal and refined aesthetic of the catalog highlights all the stylistic and technological values of the Mogs brand. The images are the protagonists and tell the brand’s philosophy. A story full of beauty, history and know-how that is strengthened by the use of technical details to complete the photographic story. Red, the brand’s corporate color, has been used in an essential way as a high note on elements, such as the number of pages and dimensions of the technical drawings, thus creating a red thread that accompanies the narrative of the catalog.