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Creativity takes courage

Goal MVK+ITALIA exhibition booth design for Salone del Mobile in Milan 2022

Concept & Design An apparently simple structure hides within it multiple solutions that MVK+ITALIA wanted to present at the Salone del Mobile 2022. The stand combines inside innovative technological solutions, refined materials and new products with a layout capable of emphasizing each of these themes. The high height of the stand, gives the kitchens on display a new aesthetic that goes beyond the idea of the traditional kitchen to move towards the world of architecture where large opening surfaces hide appliances, compartments and passages. The kitchens presented, on the one hand a canetted wood composition and on the other a brass-colored boiserie, although related to different aesthetic worlds blend together harmoniously thanks to the careful choice of materials. Salmon red painted objects fill the spaces for styling as new as the nature of this booth is new.

category: Exhibition

client: MVK+ Italia

year: 2022