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Long life to our cells

Goal Concept and creative direction of the Maniva 2024 commercial

Concept From the cellular wellness strategy that defines the uniqueness of Acqua maniva pH8 comes a new commercial that innovatively responds to the megatrend of longevity.
The script of the commercial with a run through a fresh and lush nature reveals a continuity of space and time between the three different ages of the protagonists, thus suggesting an idea of wellness that does not fear the passage of time.

category: Film

client: Maniva

year: 2024